We talk with a mergers expert about the proposed Jetblue/Spirit merger.
Jetblue/Spirit merger
Amira elAdawi is an expert merger consultant who has worked with Fortune 100 companies, government entities, and international organizations on mergers and acquisitions. Amira has been featured in Digital Journal, CEO World, Startup Nation, and others.
We talk about the details of the Jetblue/Spirit merger, or perhaps acquisition is a better term. Amira helps us understand the value of the deal expected by Jetblue and Spirit, and how it might affect others. She also helps us appreciate the difficulties that can be encountered, especially in integrating the cultures of the two companies. Amira describes possible impacts on ticket prices when a low-cost provider is removed, and we wonder how Frontier or others might fill any “gap” created.
Amira was formerly a senior principal at Booz & Co, and an external advisor to Bain & Co. In 2013 she founded AMIRA & CO, a boutique global management consulting firm, working exclusively on M&A integrations and enterprise optimization.
In addition to management, Amira is passionate about teaching. She regularly coaches an immersive business boot camp on strategy and financial management and founded a microfinance NGO for single mothers in Egypt.
Amira is fluent in English and Arabic and holds a double-major BA in economics and international relations (magna cum laude), an MBA from Harvard Business School, and a Master’s certificate in hospitality management from Cornell.