"AMIRA & CO" Unveiled as New Brand and Operating Name for Leading Boutique Management Consulting Firm "Global Perspectives"

New Corporate Identity Represents Firm’s Approach to Senior-led, Hands-on Model for Management Consulting

Dallas, TX (August 02, 2021)

“AMIRA & CO” has been unveiled as the new brand and operating name for leading boutique management consulting firm “Global Perspectives”. The firm was founded in 2014 by Amira elAdawi, a former Senior Principal at Booz & Co based on the belief that there is a better model for the management consulting industry to provide more enduring results to clients. AMIRA & CO is led by senior leaders with deep consulting experience from Big 5 firms, coupled with hands-on operational roles. As part of the rebranding the firm has also launched a new logo, visual identity, and website, www.amiraandco.com.

“Our mission is to deliver transformational change during post M&A integration and enterprise optimization, through a next generation model of management consulting, predicated on the importance of co-creation for long-term success,” said Amira elAdawi, Founder and Managing Partner of AMIRA & CO. “This new corporate identity more sharply represents our distinct senior-led, hands-on approach, said Ms. elAdawi.

One of AMIRA & CO’s key differentiators is how it partners with CEOs and leadership teams at a strategic level to define their new operating framework, while working with the entire organization to develop the operating plans with those who will own it once the engagement ends. This approach allows the firm to tactically embed as part of the organization, augmenting skills gaps and serving as connective tissue across the enterprise.

During integrations the firm applies a proprietary methodology that addresses all of the levers of deal success, leading to a more rigorous process and better outcomes. This approach helps ensure that goals are met or exceeded without risking operating culture and team motivation.

“While traditional firms might deliver a great plan, we deliver a great company,” added Ms. elAdawi.

About AMIRA & CO:

AMIRA & CO is a boutique global management consulting firm founded in 2014 by Amira elAdawi, a former Senior Principal at Booz & Co . The firm works exclusively on M&A integrations and enterprise optimization, and is led by senior leaders with deep experience from Big 5 consulting firms coupled with hands-on operational roles. The firm has worked with a wide range of clients including Fortune-100 & FTSE-100 companies, private equity investors, and governments on large complex, high-value transactions across a range of industry sectors including hospitality, tourism, consumer products, education, agriculture & horticulture, and pharmaceutical retail.

For more information please visit www.amiraandco.com

Professional bio of Amira elAdawi:

Founder & Managing Partner

Combining deep domain expertise in mergers and acquisitions with a relentless sense of intellectual curiosity, Amira elAdawi founded AMIRA & CO. to provide a decidedly unique and industry-agnostic approach to meeting the strategic needs of any organization conducting large, complex, high-value transactions. Her track record of success spans multiple industries and corporate environments, including hospitality, retail and consumer products.

An External Advisor to Bain & Company, and a former Senior Principal at Booz & Company, Amira has guided projects across the globe for a diverse range of clients in North and South America, the Middle East, Europe and Asia. She has extensive expertise in M&A integration as well as enterprise optimization & turnarounds for clients in the tourism and leisure sectors (hospitality, health and wellness, retail and entertainment), as well as the consumer products sector. Throughout her career, Amira has successfully served large corporations, SMEs, start-ups and governments.

Amira is also an experienced operator, having served as director of corporate development at Orascom Construction Industries and senior finance group manager at Procter & Gamble.

In addition to management, Amira is passionate about teaching. She regularly coaches an immersive business boot camp on strategy and financial management, and founded a microfinance NGO for single mothers in Egypt.

Fluent in English and Arabic, Amira holds a double-major BA in economics and international relations (magna cum laude), an MBA from Harvard Business School, and a Master’s certificate in hospitality management from Cornell.